Marketing Manager

Key Deliverables

Marketing Programs and Promotions

• Lead and develop a two‑person marketing team.
• Plan and deliver product launches and integrated campaigns that build demand, grow market share, and are measured against clear KPIs and ROI.
• Strengthen brand health by leading marketing strategy development for the Japan market and translating it into effective execution.
• Oversee development of retail marketing materials and dealer support tools, including dealer communications.
• Manage dealer marketing initiatives, including lead management.
• Collaborate closely with global and regional teams to align corporate objectives with local market needs.
• Lead and manage agency partners, ensuring strong performance and business impact.
• Oversee marketing projects, research, budgets, and approval processes with internal and external stakeholders.

Harley Owners Group (H.O.G.)

• Oversee H.O.G. activities with a focus on growing and diversifying membership.
• Lead the development of processes and resourcing plans to support future H.O.G. growth.

Events

• Lead the planning and execution of an integrated event strategy, including shows, exhibitions, dealer demos, rallies, and H.O.G. events.
• Oversee end‑to‑end event coordination (sites, promotion, media, registration, and programming) and drive continuous improvement through post‑event review.

Rider Services

• Lead Rider Services initiatives, including rider training, rentals, and touring programs, to support rider entry and engagement.

Project Management and Coordination

• Plan, track, and deliver key marketing and rider initiatives, using clear project plans and progress tracking to ensure on time delivery.