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Bentley Systems

Director, Community Marketing

Bentley Systems
Dublin 2, IEPosted 6 days ago

Job Description

  • Community Strategy & Experience 
    • Own Bentley’s broader community strategy across developers, users, and customers
    • Shape a connected community model across digital and in-person touchpoints
    • Oversee the Communities Hub to ensure it is intuitive, active, and valuable
    • Bring fresh, outside-in thinking to how Bentley builds community 
  • Developer & User Communities 
    • Lead the evolution of Bentley’s developer community approach, helping the company build more intentional, credible, and engaging experiences for technical audiences
    • Partner with product, technical, and marketing stakeholders to identify where developers need distinct engagement models, content, and programs
    • Help Bentley better serve developer audiences while ensuring those efforts connect into the broader user and customer ecosystem
    • Identify new ways to build trust, participation, and long-term engagement with developers and other key community segments 
  • Programming, Content & Activation 
    • Connect programs such as user groups, Coffee Corners, CABs, events, meetups, and other customer initiatives into a more cohesive community experience
    • Oversee in-community content and engagement moments, including onboarding, announcements, discussion prompts, calendars, recaps, and resource libraries
    • Help shape community-led activations that deepen engagement, strengthen peer connection, and make Bentley’s ecosystem more dynamic and useful over time 
  • Cross-Functional & Team Leadership 
    • Partner closely with Bentley stakeholders to align priorities, roles, and processes
    • Translate community feedback and engagement patterns into actionable insights that inform programming, communications, and future investment
    • Lead and develop a small, high-impact team responsible for day-to-day execution of the Communities Hub and Bentley User Groups
    • Operate as a player-coach, setting direction and standards while staying close enough to the work to guide quality and execution
    • Create focus, momentum, and strong operating rhythm in a function that is still being built and refined 
  • What Success Looks Like
    • Bentley builds a stronger and more credible approach to engaging developers within its broader community ecosystem
    • Developers, users, and customers have clearer pathways to discover Bentley, learn, connect with peers, and stay engaged over time
    • The Communities Hub becomes a more trusted, intuitive, and valuable destination
    • Community programs and touchpoints feel more connected, intentional, and strategic rather than one-off
    • Community engagement grows in quality, relevance, and consistency
    • Internal teams view community as a meaningful channel for engagement, insight, and advocacy 
  • Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
  • Willingness to travel as needed. 

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    About Bentley Systems
    5001-10000 employees
    Exton, PA, US