Senior Specialist, Digital Marketing

General Responsibilities

Website & Search Optimization

• Develop, execute, and monitor strategies for traditional Search Engine Optimization (SEO), including performance reporting and continuous improvement initiatives.
• Drive the research, planning, and execution of advanced search optimization strategies, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven search technologies.
• Enhance brand visibility across AI-powered and generative search platforms through effective on-page and off-page optimization techniques.
• Oversee technical SEO and AEO initiatives, including log file analysis, robot directives, structured data implementation, schema markup, and Core Web Vitals optimization.
• Support marketing teams in adapting to evolving consumer behaviors influenced by agentic AI, ambient AI, and emerging digital technologies.

Social Media

• Lead the management and administration of all corporate social media channels and digital platforms.
• Track audience engagement, social media trends, and community growth to improve digital performance.
• Monitor online platforms for reputational issues and manage potential digital crisis situations proactively.
• Prepare regular analytics and performance reports with actionable recommendations for stakeholders.
• Establish and maintain digital marketing policies, governance frameworks, and standard operating procedures (SOPs).