Senior Commercial Brand Manager

Summary

Daily Harvest is looking for a Senior Commercial Brand Manager to lead commercial strategy,
category insights, shopper marketing approach, and retail performance across our growing retail
business. This role is designed for someone excited by category, consumer, and retailer insights,
with the ability to turn them into better products, stronger sell-in stories, and more effective retail
execution.

Reporting to the Brand Director, this person will serve as a key commercial thought partner by
owning the development of category intelligence, retail and shopper strategy, and performance
reporting that help shape how Daily Harvest grows in retail.
This role will also play an important role in informing innovation priorities through strong category
analysis, consumer insight development, and retailer opportunity identification.

Responsibilities

What You’ll Own

Commercial Insights & Category Understanding

• Develop a strong understanding of the frozen category, competitive landscape, and
  shopper behavior to inform commercial decision-making
• Pull and synthesize data from Nielsen, Circana, retailer portals, and internal sales to
  identify key trends, opportunities, and risks
• Translate data into clear, actionable insights that inform sell stories, shopper programs,
  and portfolio decisions
• Maintain a consistent pulse on category performance and retailer dynamics, ensuring the
  team is making decisions with the right context
• Build simple, clear reporting that helps the team make faster and better commercial
  decisions

Innovation Support Through Insights

• Support innovation work by bringing forward category, shopper, and consumer insights that
  help identify strong opportunities
• Contribute to innovation briefs by providing commercial context such as target shopper,
  price positioning, competitive landscape, and retailer fit
• Help ensure new ideas are grounded in real-world viability without owning the end-to-end
  innovation strategy

Shopper Strategy & Sell-In

• Build account-specific shopper marketing strategies and retail selling stories
• Develop strong sell-in decks and buyer-facing materials rooted in category trends, retailer
  needs, and performance insights
• Adapt broader brand campaigns into retailer-relevant executions that reflect how each
  account operates
• Partner with Finance and cross-functional teams to ensure promotional strategies and
  trade investments are commercially sound

Retail Media

• Lead retail media strategy and optimization across key retail accounts
• Ensure retail media investments are informed by retailer dynamics, shopper behavior, and
  measurable business outcomes

What Success Looks Like

• Daily Harvest has a sharper, more consistent understanding of category, shopper, and
  retailer opportunities
• Leadership has clear commercial reporting and actionable recommendations
• Innovation and portfolio decisions are better informed by category and consumer insights
• Retailer sell-in materials are stronger, smarter, and more credible
• Shopper and retail media programs drive measurable retail performance
  
  
  

Requirements

• 7+ years of experience in category management, shopper marketing, commercial
  strategy, or related CPG functions
• Strong analytical and commercial thinker with hands-on experience using Nielsen, Circana,
  retailer portals, or equivalent tools
• Experience translating data into actionable business recommendations
• Strong understanding of shopper strategy, sell-in processes, and retail dynamics
• Comfortable owning both strategic thinking and day-to-day execution
• Excellent communicator who can simplify complexity into compelling commercial stories
• Flexible and collaborative, with the ability to work across brand, sales, finance, and
  innovation teams