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Job Summary
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The Membership Sales & Relations Manager is responsible for driving membership growth while cultivating meaningful relationships that enhance the overall Member experience. This role combines strategic sales execution with high-touch hospitality, ensuring both prospective and current Members feel engaged, valued, and connected to the Club.
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Primary Responsibilities & Essential Functions
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Membership Sales
- Proactively recruit and enroll new Members to achieve and exceed established membership goals
- Conduct engaging and informative property tours that effectively showcase the Club’s amenities, lifestyle, and value
- Maintain and manage a comprehensive prospect database
- Execute prompt, consistent, and thorough follow-up with all leads
- Guide prospective Members through the full enrollment process from initial inquiry to onboarding
- Ensure all membership applications and documentation are accurate, complete, and submitted in a timely manner
- Partner with the Director of Club Marketing to develop and support social media campaigns that increase brand awareness and engagement
Membership Relations
- Facilitate new Member orientations to ensure a seamless introduction to the Club
- Conduct follow-up outreach with new Members to evaluate satisfaction and encourage engagement
- Develop and maintain strong relationships with referral sources and local community partners
- Educate local realtors and community stakeholders on Club membership offerings and benefits
- Adhere to and support the Club’s membership plan and strategic initiatives
- Serve as a visible and active ambassador of the Club within the community and at Club events
- Collaborate with internal teams to continuously enhance the Member experience
- Communicate relevant new Member information across departments to ensure a high level of service continuity
- Deliver exceptional, personalized customer service with professionalism and enthusiasm
- Support Member retention efforts in partnership with the management team
- All other duties as assigned
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Education and Experience
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- Bachelor’s Degree preferred
- Proven track record of successful sales performance, ideally within a private club or hospitality environment
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Knowledge, Skills, Abilities
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- Strong interpersonal skills with a genuine passion for serving Members and guests
- Professional presence with an outgoing, approachable demeanor
- Proficiency in Microsoft Word and Excel; experience with Salesforce or similar CRM systems is a plus
- Highly organized with strong attention to detail and follow-through
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Physical Demands
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- Ability to walk long distances across Club properties during tours and daily activities
- Ability to work outdoors in varying weather conditions, including heat, humidity, wind, and light rain
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Working Conditions
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While the hours of this job will vary; generally, the schedule will rotate from Monday through Friday to Tuesday through Saturday, based on the office schedule. This position requires a high level of engagement and flexibility, including availability to work weekends, holidays, and evenings as needed to support Club operations and events.
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The above statements are intended to describe the general nature and level of work being performed and are not an exclusive list of all duties and responsibilities. The St. Joe Company/St. Joe Resort Operations reserves the right to amend and change responsibilities to meet business and organizational needs
