Job Description
Vice President of Sales & Marketing
Shamin Hotels | Richmond, VA (Centrally Based – Minimal Travel)
Let’s start with this:
What if you could lead a high-impact commercial organization…
without living on a plane?
At Shamin Hotels, we’re doing things a little differently.
This is a senior commercial leadership role overseeing Sales, Marketing, and Revenue Strategy across a large, growing portfolio—but with a meaningful shift from the norm:
Centrally based in Richmond, VA
Minimal travel by design
More time leading your team.
More time shaping strategy.
Less time in airports.
Why this role is different
We’re not just operating hotels—we’re part of shaping communities.
From award-winning properties to transformative lifestyle-driven projects, our portfolio continues to evolve in ways that elevate both guest experience and the neighborhoods we serve.
And we do it with stability and staying power:
- A leadership team with deep tenure and institutional knowledge
- A culture that values long-term thinking over short-term wins
- A business that’s growing—with intention
What you’ll step into
You’ll lead the full commercial engine—bringing together:
- Sales
- Marketing
- Revenue Strategy
Not as separate functions… but as one aligned system designed to outperform the market.
You’ll help define:
- How we compete
- Where we invest
- How we grow
And you’ll partner directly with executive leadership on portfolio strategy, acquisitions, and repositioning efforts.
What success looks like (Year One)
Picture this:
- You’ve driven measurable RevPAR Index growth across the portfolio
- There’s a clear, consistent commercial rhythm across all properties
- Sales leaders are aligned, accountable, and performing at a higher level
- Marketing is sharper—driving demand, not just activity
- You’ve built a strong, stable bench of talent ready to scale with us
This is a build-and-elevate role—not maintain the status quo.
Who thrives here
This role is built for someone who:
- Thinks like an owner and executes like an operator
- Can zoom out to strategy—and zoom in to details when needed
- Builds trust quickly and develops strong leaders beneath them
- Uses data to inform decisions—but leads with clarity and conviction
You’ve likely:
- Led multi-property or portfolio commercial teams
- Driven real revenue growth and market share gains
- Worked within major hotel brands (Hilton, Marriott, Hyatt, IHG)
- Built teams that people actually want to stay on
What you’ll own
Sales Leadership
Create clarity, accountability, and performance across the sales organization—from account strategy to execution.
Revenue Optimization
Partner deeply with Revenue Management to drive pricing, segmentation, and demand strategy that maximizes profitability.
Marketing & Demand Generation
Lead modern, data-driven marketing that increases direct demand, improves ROI, and strengthens brand presence.
Why Shamin
- One of the largest hotel owner-operators in the country
- A company known for award-winning hotels and strong brand partnerships
- A culture rooted in Team Up, Own It, Passionately Serve
- A leadership team with exceptional tenure and continuity
- A portfolio that continues to grow through thoughtful, community-impacting development
And importantly:
We believe great leadership doesn’t require constant travel
We believe impact comes from presence, not just visibility
Location
Richmond, Virginia (HQ-based role)
Relocation support available.
Final thought
This isn’t a plug-and-play role.
It’s a role for someone who wants to:
- Build
- Elevate
- Leave a mark
…while being part of a company that is growing, evolving, and grounded in something real.