Regional Manager, Digital Experience and Enablement, APAC

1. Partner with global and functional team to define the digital product direction that supports overall business goals. Work closely with stakeholders to understand commercial priorities and turn them into clear and actionable initiatives. 

1. Drive the full product lifecycle from ideation to post launch, ensuring each release delivers real business impact. Prioritize initiatives based on business value, revenue potential and operational feasibility.

1. Continuously study market trends, customer behavior and competitors to uncover opportunities that strengthen Valvoline’s market position and drive growth.

1. Manage the team responsible for driving adoption and performance:

1. Build, govern and adapt the program to meet the regional business needs while maintaining enterprise standards 

1. Partner with Sales, Marketing and IT to define clear KPIs, Customer Segmentation and Testing Strategy that link feature/enhancement to measurable business outcomes e.g. Conversion, Retention and Revenue Growth.

1. Track and analyze the performance of Digitalization to understand what drives customer engagement and business results – use data insights to identify improvement opportunities, optimize user experience and unlock new growth potential. 
    

1. Stay up-to-date with industry trends, customer behavior and emerging technologies. Use these insights to shape digital strategy, strengthen competitive advantage and guide investment decisions that deliver clear ROI and business value. 
    

1. Develop and maintain a clear regional product roadmap that connect digital initiatives to business priorities. Regularly communicate progress and outcomes to stakeholders. Collaborate with cross-functional team to define, prioritize and deliver projects that accelerate growth, improve customer experience that support Strategic Goals. 
    

1. Foster a culture of continuous learning and digital excellence within the team and wider organization. Encourage innovation, upskilling and knowledge sharing to strengthen digital capability. Demonstrate commitment to personal growth through ongoing learning and professional development.
    

1. Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion. 

This role will interact with Regional Leaders of each business region and digital teams that they support. Also, they will interact with IT leaders around the globe. The interacting roles includes, but are not limited to:

• Chief Brand and Marketing Officer

• Vice President of IT

• Sr. Director of Enterprise Customer Experience

• Regional VPs and Directors

• Regional Sales & IT Leaders