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Valvoline Global Operations

Brand & Experiences Regional Marketing Manager, ROA

Posted Today

Job Description

  • Partner closely with country marketing managers to plan, manage, and optimize owned digital and social channels across markets, strengthening day-to-day execution while respecting local market needs
  • Lead paid media at the regional level, acting as the primary point of contact for media agencies and working with country teams to ensure strong campaign setup, continuous optimization, and clear ROI accountability
  • Establish and manage regional CRM and communications channels, including newsletters and other platforms, to enable regular, relevant, and well-coordinated communication across markets
  • Build and embed clear ways of working and best practices for digital, paid media, and communications, shifting the region toward more consistent, effective, and performance-driven execution
  • Own consolidated regional content and campaign calendars, improving visibility, alignment, and planning discipline across global, regional, and local teams
  • Lead regional communications and PR coordination, ensuring clear messaging, brand consistency, and market relevance
  • Partner with the Global Brand Team to localize, cascade, and execute global campaigns in a timely and practical manner
  • Manage creative & media agencies and one direct report to ensure delivery of digital and content plans, collaborate daily with local country marketing managers, and report clear performance updates and recommendations
  • Brand Governance & communications: become the go-to person for brand identity, onboarding and training agencies and customer marketing teams
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    1001-5000 employees
    Lexington, KY, US
    Website
    Brand & Experiences Regional Marketing Manager, ROA at Valvoline Global Operations | Renata