Job Description
At Realberry, we do real estate differently. As a diversified real estate investment, development, and management firm, we have the unique advantage of expertise in development, management, and operations, allowing us to cultivate truly transformative mixed use, residential, commercial, and hospitality projects.
Our team blends entrepreneurial thinking with disciplined, fast paced execution. Here, ideas flow freely, collaboration is essential, and adaptability is key. We embrace challenges, step in where needed, and think beyond job titles to shape what's next.
Guided by our values: respect, integrity, perseverance and legacy: we strive to reimagine real estate investing through long term value creation, delivering thoughtful returns across the real estate cycle while building connected communities that endure. To date, Realberry has planned and developed over 6,000 acres of master planned communities and 13 million square feet of mixed use, industrial, residential, multifamily, hospitality and office properties.
If you're driven by true and lasting community impact, thoughtful execution and innovation, this is where you'll thrive.
Position Summary:
The Brand Manager is responsible for defining, documenting, and enforcing brand standards across Realberry's urban Denver assets, Dairy Block and Union Station. This individual serves as a steward of both brands, partnering closely with Property Operations, Marketing, and tenant partners to help ensure guest touchpoints, tenant communications, marketing assets, and physical environments reflect a consistent and elevated brand experience. The ideal candidate is an experienced brand strategist who combines creative vision with operational discipline and thrives in a collaborative, entrepreneurial environment.
Key Responsibilities:
1. Brand Standards Development
Help develop and maintain comprehensive brand standards guidelines for Dairy Block and Union Station in partnership with asset stakeholders covering visual identity, voice and tone, messaging architecture, signage, wayfinding, digital presence, and experiential standards. Establish and maintain brand playbooks that enable consistent execution across all touchpoints, including retail, hospitality, events, leasing, and community programming. Regularly review and update brand standards to reflect market evolution, asset improvements, and strategic direction. Collaborate with Property Management, Operations, and Marketing teams to help ensure events and activations align with the intended guest and brand experience.
2. Brand Governance and Enforcement
Serve as a key partner in upholding brand standards and identifying opportunities for improved consistency across stakeholder groups, including tenants, partners, vendors, and agency partners. Develop and implement brand review and approval processes to ensure standards are met prior to public facing execution. Conduct regular audits of physical, digital, and experiential brand expressions across both assets and deliver actionable findings to leadership. Build and manage a cross functional brand governance committee to drive accountability at all levels. Maintain an evolving list of non compliant or substandard property and tenant signage, and prioritize a plan to track, redesign, implement, and replace all items as needed.
3. Stakeholder and Tenant Engagement
Partner with tenants at Dairy Block and Union Station to align their individual brand expressions with the overarching asset identity, providing guidance, training, and resources. Collaborate with leasing and property management teams to integrate brand standards into tenant onboarding processes and lease agreements where applicable. Serve as a brand representative and collaborative partner with tenants, community organizations, and external stakeholders. Oversee the tenant onboarding brand experience, including design reviews, brand compliance walkthroughs, and coordination with leasing and construction teams. Partner with tenants to guide storefront design, signage, and merchandising, ensuring alignment with brand standards while supporting tenant success.
4. Marketing and Creative Alignment
Partner closely with the Corporate Marketing team to support execution of asset level brand initiatives that align with broader enterprise marketing and brand strategies. Collaborate with property level marketing teams on storytelling and positioning efforts that highlight each asset's unique character, community impact, and tenant mix. Build strong relationships with city officials, community partners, and neighborhood organizations to support brand aligned initiatives and public realm improvements.
5. Intercompany Relations
Maintain and strengthen collaborative relationships across Realberry departments, including development, operations, asset management, and investor relations. Present brand strategy, performance, and standards updates to asset ownership groups.
- Bachelor's degree in Marketing, Communications, Brand Management, or a related field required; Master's degree preferred
- Minimum of 3-5 years of progressive experience in brand management, with demonstrated success leading brand identity initiatives for multi-tenant, mixed-use, hospitality, or placemaking environments
- Proven track record of authoring and implementing brand standards that have been successfully adopted across complex organizations or assets
- Exceptional written and verbal communication skills, with the ability to craft compelling brand narratives and inspire alignment across diverse stakeholders
- Strong creative eye balanced with a disciplined, process-oriented approach to governance and enforcement
- Experience managing agency relationships, creative teams, and cross-functional internal partners
- Proficiency in brand management tools, Adobe Creative Suite, and Microsoft Office; familiarity with content management and digital asset management platforms preferred
- Deep appreciation for urban placemaking, experiential real estate, and community-driven brand building
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to outside weather conditions and maybe required to lift up to 35lbs.
Benefits:
Realberry offers a competitive benefits package for full-time Associates including medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k), and employee assistance plan. Additionally, we offer a generous paid time off plan. Realberry operates on a 4-day in office / 1 day remote hybrid schedule.
This job description is intended to provide a general overview of the position. It is not designed to be a comprehensive nor detailed description of all the responsibilities and accountability of the role. As an agile company, our positions can and do change based on the business need of the organization.
If you are a recruiter or placement agency, please do not submit resumes to any person or email address at Realberry. Realberry is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. Realberry is not currently seeking any new recruitment partnerships. Furthermore, any resumes sent to us without an agreement in place will be considered your company’s gift to Realberry and may be forwarded to our recruiters for their attention.
Realberry is committed to the principle of equal employment opportunity for all associates. All employment decisions at Realberry are based on business needs, job requirements and individual qualifications. All applicants will be considered for employment without attention to age, race, color, sex, sexual orientation, gender identity, national origin, veteran or disability status.