Back to jobsAnalyzing consumer and patient insights to shape marketing strategies that enhance patient activation, gathering data on behaviours, perceptions, and reactions to inform decision-making
Developing and implementing advertising and promotional programmes that align with disease awareness objectives, including content strategy and HCP locator management
Coordinating the production of marketing materials across digital and traditional channels, ensuring consistency in messaging and alignment with core objectives
Fine-tuning website platforms based on performance insights to optimize user experience and engagement, implementing data-driven adjustments
Measuring the effectiveness of marketing plans and tactics, conducting regular reviews to refine strategies and improve patient activation outcomes
Collaborating with cross-functional teams including product development, sales, medical affairs, and legal compliance to ensure seamless execution
Representing the Consumer Marketing function in cross-functional collaborations, leveraging insights from various stakeholders to optimize marketing impact
