Job Description
Senior Director of Product Marketing, Platform
Why this role exists
Asurion is redefining what it means to care for customers. Our platform brings together
intelligence and human expertise to help people get the most out of the products and
experiences that power their lives. We are flipping the script on customer support,
turning what most companies treat as defense into a source of offense, driving loyalty
and growth.
The Senior Director of Product Marketing, Platform is responsible for defining and
scaling the Asurion platform narrative as a clear, differentiated advantage in the market.
This role leads how we position, structure, and bring our platform to life, ensuring it is
understood not as a collection of capabilities, but as a cohesive system that delivers
measurable impact for our clients and customers.
You will build the foundation for how Asurion shows up to the market, shaping platform
positioning, influencing product direction, and ensuring a consistent, credible, and
compelling story across buyers, analysts, and partners.
What you’ll do
Own platform positioning and narrative. Define and evolve a clear,
differentiated platform story that resonates with enterprise audiences and sets
Asurion apart.
Bring clarity to complex capabilities. Translate technical and operational
complexity into simple, outcome-driven messaging that connects with business
and technical buyers.
Shape how the platform is packaged and presented. Define how capabilities
are organized, described, and brought to market to maximize clarity, relevance,
and impact.
Sharpen our competitive positioning. Monitor market trends, analyze
competitors, and identify opportunities to strengthen differentiation and inform
strategy.
Partner across the business. Work closely with Product, Sales, and Solutions to
ensure consistent messaging across platform, solutions, industries, and buyer
segments.
Influence product and go-to-market strategy. Provide market input into product
direction and ensure the roadmap aligns with customer needs and competitive
dynamics.
Asurion Confidential
Drive analyst and influencer engagement. Build relationships with key analysts
and industry voices to strengthen Asurion’s market credibility and visibility.
Develop partner narratives. Collaborate with strategic partners (e.g., AWS,
Google Cloud) to define joint value propositions and go-to-market positioning.
Lead launch strategy and execution. Ensure new platform capabilities are
introduced with clear messaging, strong alignment, and market impact.
Build and lead a high-performing team. Develop and scale a team responsible
for platform positioning, messaging, and strategy that aligns with the growth of
our business.
What you bring
12+ years of experience in tech or platform product marketing, including
leadership roles
Proven experience defining and scaling platform or category-level positioning
Strong ability to simplify complex technologies into clear, compelling narratives
Deep experience in competitive analysis and market strategy
Track record of influencing cross-functional stakeholders at senior levels
Experience working with analysts and shaping external market perception
Ability to operate effectively in fast-paced, evolving environments
What success looks like
A clear, differentiated platform narrative adopted across the organization
Consistent, high-quality messaging across all customer and partner touchpoints
Stronger market perception of Asurion as a platform leader
Clear competitive positioning that informs strategy and execution
Successful launches that drive awareness, adoption, and growth