Expert Communications (Marcom)

Contribute to the execution of integrated communication campaigns by developing, coordinating, and optimizing MarCom initiatives in line with the defined strategy. Key Responsibilities 1. Campaign Preparation Translate briefings into concrete campaign approaches Provide tactical recommendations (channels, formats, timing) Contribute to the MarCom plan (without final ownership) 2. Campaign Execution Coordination Coordinate campaigns end-to-end within own scope Lead internal experts (content, media, digital) Align with Brand (consistency) and Digital (implementation) Monitor planning, deliverables, and quality 3. Content Activation Develop and implement content in line with campaigns Support activations (events, launches, campaigns) Ensure correct application of brand guidelines 4. Performance Monitoring Track KPIs (reach, engagement, leads, conversion) Analyze results and propose optimizations Contribute to reporting (without ownership of group-level dashboards) 5. Stakeholder Support Advise internal clients (BUs, project managers) Act as campaign contact point within own scope Report to MarCom Lead / Manager Execute and coordinate campaigns independently Make tactical decisions within agreed framework