Program Marcom Lead

As Program MarCom Lead, you are responsible for structuring, leading and delivering a portfolio of strategic marketing communication programmes across Bene Last Mile and group-level initiatives. You translate business priorities into impactful communication programmes and ensure their effective execution through strong governance, resource allocation and performance management. You operate at a senior level, aligning communication initiatives with corporate strategy, brand positioning and commercial objectives, while ensuring consistency across channels, markets and stakeholders. Your role Define and drive the multi-year MarCom programme roadmap aligned with corporate, brand and commercial strategies Translate business priorities into structured communication programmes and campaign platforms Ensure alignment between Bene Last Mile initiatives and group-level priorities Own and manage the MarCom programme portfolio, including campaigns and cross-channel initiatives Prioritise initiatives based on strategic value, business impact and resource availability Ensure integration and consistency across programmes, teams and stakeholders Establish governance frameworks, decision-making processes and quality standards Allocate budgets, resources and capabilities across the programme portfolio Define and monitor KPIs related to communication performance, brand impact and programme effectiveness Act as a senior communication partner to executive leadership and business stakeholders Provide strategic advice on communication positioning and reputation topics Build alignment and manage complex stakeholder environments Lead, coach and develop a team of MarCom professionals Strengthen capabilities in programme management, campaign strategy and stakeholder management Foster a high-performance, collaborative and ownership-driven culture