Job Description
Covering The Maples within Beacon Behavioral Partners | Field-Based
Title: Business Development Manager
The Role
The Business Development Manager objective is to own and grow referral relationships for the assigned practices. This is a field-based, individual contributor role focused on driving sustained referral volume through consistent relationship-building, education, and follow-through.
This role emphasizes consistent, quality outreach and referral relationship development over time. Performance is assessed through qualitative engagement and compliance-driven activity tracking. Success is measured by the health, consistency, and growth of referral relationships over time.
The BDM works closely with admissions, clinical leaders, and operations to ensure referral partners experience the practice as responsive, reliable, and easy to work with. This role requires a strong working knowledge of mental health, substance use, and eating disorders to effectively engage and support referral partners.
Responsibilities
Referral Growth & Relationship Management
- Build and maintain strong relationships with referral sources including:
- Physicians and psychiatric providers
- Therapists and counseling practices
- Schools/universities/employers
- Hospitals, EDs, PHP/IOP programs
- Community and local business organizations
- Serve as referral partner contact for assigned practices
- Drive sustained referral volume through consistent outreach and relationship stewardship
- Convert new referral sources into active, ongoing partners
Field-Based Outreach & Education
- Conduct in-person visits, drop-ins, presentations, attend conferences and lunch-and-learns
- Educate providers and staff on the practices’ services, referral process, and access points
- Attend and represent assigned practices at local community events and professional meetings
- Identify and address barriers to referral success in real time
- Contribute relevant content to marketing team for social media initiatives
Referral Process & Collaboration
- Work closely with admissions and clinical teams to ensure smooth referral handoffs
- Reinforce best practices with our providers such as thank-you notes and patient progress updates following HIPAA guidelines.
- Share feedback from referral partners to improve workflows and communication
- Ensure referral partners experience consistent communication, responsiveness, and support
CRM & Accountability
- Log all outreach, meetings, and relationship activity accurately in Beacon’s CRM
- Maintain accurate referral source segmentation (Prospect, Grow, Protect)
- Track activity, follow-ups, and referral trends within your territory
- Use data to prioritize outreach, report impact and identify growth opportunities
- CRM activity is monitored for transparency, relationship health, and operational planning—not tied to individual performance incentives related to patient admissions.
How Success Is Measured
- Sustained and consistent referral volume trends
- Increase in active and repeat referral partners within territory
- Quality and frequency of referral source engagement
- CRM data completeness, timeliness and accuracy
- Feedback from admissions, clinical teams, and referral partners