Job Description
About the internship
As a Brand Marketing Intern, you’ll partner closely with the Brand Manager to help bring the ofi brand to life; through clear messaging, strong storytelling, and consistent visual identity. You’ll contribute to brand governance (how the brand is applied), content creation, channel execution, and market/competitive insights in a global, multinational environment.
You’ll work on a variety of projects and stakeholders, learning how a global brand stays coherent while still being relevant for different audiences and formats.
What you'll be doing
Brand governance & consistency
- Help keep our brand consistent by checking that internal and external content follows ofi’s brand guidelines, tone of voice, and visual identity.
- Support the Brand Center by organizing, managing, and updating brand assets (templates and visual materials), so teams can find and use the right materials quickly.
- Conduct brand audits on key communication materials to understand how the brand is being applied and help improve consistency across business units and regions.
- Assist in monitoring the correct application of brand assets in corporate and marketing communications.
- Help create marketing and brand presentations for internal and external audiences, ensuring messaging and visual identity are aligned.
Content & brand messaging
- Collaborate with design and creative agencies to produce high-quality content aligned with ofi’s positioning.
- Support writing and editing for brand materials, presentations, and digital assets—turning complex topics into clear, on-brand copy.
Channels & content execution
- Support the team in strengthening the brand’s presence across marketing channels (digital, print, and B2B platforms).
- Help tailor content for different audiences and formats, keeping key messages consistent while adapting to the channel.
- Support in gathering feedback and insights on how messaging lands, to help refine content over time.
Market & competitive insights
- Conduct client and competitor deep dives to inform relevant and engaging content and messaging.
- Analyze customer engagement patterns and summarize insights that can help refine brand strategies.
- Track trending topics, key drivers in the food industry, and emerging communication approaches to help strengthen ofi’s brand messaging.
What you'll bring
- You’re currently pursuing a bachelor’s or master’s degree in Marketing, Business, Communications, or a related field.
- Strong interest in brand marketing, messaging, and content strategy.
- Passion for food and a positive, curious, open-minded attitude—you learn fast and enjoy taking on new challenges.
- Basic understanding of branding principles, marketing channels, and how to use customer/market insights.
- A proactive mindset and curiosity about customer behaviors and brand positioning.
- Strong organizational skills and attention to detail (you like making things clear, tidy, and easy to reuse).
- Proficiency in Microsoft Office (PowerPoint, Word, Excel); comfort partnering with design/creative teams is a plus.
Nice to have
- Previous experience in a job setting (e.g., an internship, part-time work, freelancing, or volunteering), especially if it involved marketing or content.
- Strong writing skills, with the ability to create engaging and professional content.
- Familiarity with competitor analysis tools and basic research methodologies.
What you'll gain
- Hands-on experience in a global, multinational environment.
- Exposure to how brand governance, messaging, and consistency work at scale across regions and business units.
- Development of content creation, market research, and brand strategy skills that are highly transferable across marketing roles.
- Close collaboration with experienced brand and marketing professionals, with opportunities to learn through real deliverables and feedback.
- Networking opportunities within ofi
How to apply
If you’re excited to learn how global brands are managed day to day - and you enjoy writing, organizing, and turning insights into clear stories - we’d love to hear from you.
Please send your CV and a short motivation letter outlining why you’re interested in the role and how your skills align with what we’re looking for.
We look forward to welcoming you to the ofi Global Brand Marketing Team in Amsterdam.