Back to jobsWork with internal partners to develop and action on scalable technical SEO strategies that drive organic traffic growth. Serve as a voice of Technical SEO for adidas NAM and collaborate on advancing SEO knowledge and considerations. Work with product development teams to prioritize SEO tickets using data and advise dev teams on impact of product releases on SEO. Manage on-site SEO updates and optimizations to support promotions, including updating ATF and BTF copy, internal linking, metadata. Measure and report results of SEO activities and projects and communicate these to wider partners. Log file analysis, Google Search Console (GSC) audits and content monitoring. Identify and fix crawling or indexation issues, and develop page cannibalization strategies. Technical audits to improve page performance, Core Web Vitals, and site stability. Support execution of SEO split tests to validate the impact of SEO changes and initiatives. Initiate SEO projects (relating to technical changes, content, UX, PR, etc.) to help grow a multimillion-dollar revenue channel by addressing internal organization, and onsite elements. Be able to explain the impact of SEO on larger business objectives. Use data to get SEO initiatives prioritized and resourced. Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.
