Back to jobsWork with internal partners to develop and action on scalable SEO strategies that drive organic traffic growth. Serve as a voice of Technical SEO for adidas NAM and collaborate on advancing SEO knowledge and considerations. Work with product development teams to prioritize SEO tickets using data, and advise dev teams on impact of product releases on SEO. Support and create business cases for SEO team needs and for Organic Traffic/Revenue opportunities. Develop and project manage Tech SEO and Split Testing roadmaps. Technical audits to improve page performance, Core Web Vitals, and site stability. Run SEO Split Tests to validate the impact of SEO changes and initiatives. Manage optimization of on-site elements for LLM crawls and AI visibility. Log file analysis, Google Search Console (GSC) audits. Identify and fix crawling or indexation issues. Measure and report results of SEO activities and projects and communicate these to wider partners. Contribute to weekly, monthly, quarterly and yearly channel performance reports. Initiate SEO projects (relating to on-page optimizations, content, promotions, etc.) to grow a multimillion-dollar revenue channel by addressing internal organization, consumer experience and SEO findings. Be able to explain the impact of SEO on larger business objectives. Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.
