Job Description
Group Sales Manager
Company Overview:
Cotton Court Hotel is a premier luxury hotel renowned for its exceptional hospitality and world-class amenities. Nestled in the heart of downtown Lubbock, our hotel offers unparalleled comfort and sophistication, making it a top choice for discerning travelers and corporate clients alike.
Position Summary:
As a Group Sales Manager at Cotton Court, you will play a pivotal role in driving revenue growth and expanding our client base. will be responsible for developing and implementing strategic sales plans to maximize hotel bookings and meeting revenue targets. Your primary focus will be on generating sales from corporate, social bookings, and travel agencies while maintaining strong relationships with existing clients. You must have with a proven track record of achieving revenue targets, managing budgets, and fostering positive relationships with clients and internal stakeholders.
Reports To: Director of Sales and Marketing
Status: Exempt
Job Location: Lubbock, TX
Our mission at Valencia Hotel Group is to provide a truly unique experience, delivering the finer aspects of hospitality with exceptional service executed by our engaged and empowered team. The goals and needs of our team, guests, and investors are the foundation of our culture.
Job Responsibilities:
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Develop and execute comprehensive sales strategies to achieve revenue goals and increase market share.
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Identify and pursue new business opportunities through prospecting, cold calling, networking, and attending industry events.
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Build and maintain relationships with corporate clients, travel agencies, event planners, and other key stakeholders.
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Lead negotiations and contract discussions to secure profitable group bookings.
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Proactive in developing new business for the hotel.
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Prepare and present sales reports, forecasts, and performance metrics to senior management.
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Actively participate regularly in sales discussions and meetings.
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Ensure adherence to hotel credit procedures and audit guidelines.
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Coordinate cross-sell opportunities within the portfolio.
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Maintain involvement with community organizations for client solicitation and relationship building.
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Utilize Smith Travel Research data and financial reports for informed decision-making.
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Collaborate with revenue teams to maximize room revenue, food and beverage revenue and room night goals.
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Manage group inventory and cut-off dates according to contracts.
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Attend trade shows and major events to promote new business opportunities.
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Ensure fair and equitable treatment of all employees.
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Respond promptly to guest requests and ensure satisfaction.
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Maintain a professional image and adhere to attendance guidelines.
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Foster a positive and collaborative team approach within the sales team and across departments.
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Ensure compliance with all federal, state, and local laws and regulations.
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Perform other related duties as assigned
Required Skills/Abilities:
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Bachelor’s Degree and/or equivalent work experience
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Minimum of 3 + years experience in Sales
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Independent Hotel Experience preferred
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Knowledge of the principles, procedures, and best practices in the hospitality sales industry
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Must be a pro-active, self-starter able to work independently and can take ownership of projects from start to finish while also working well in a team environment
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Excellent organizational skills and laser-focused attention to detail
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Excellent negotiation, communication, and presentation skills.
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Ability to work effectively in a fast-paced environment and adapt to changing priorities.
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Proficiency in sales (Delphi) software, Property Management Software (PMS), and Microsoft Office Suite.
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Able to travel regionally and nationally as required
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Must be available to work some nights/weekends
Benefits:
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Competitive salary and performance-based incentives.
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Health, dental, and vision insurance.
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Retirement savings plan.
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Paid time off and holidays.
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Professional development and training opportunities.
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Employee discounts on hotel stays and amenities.
Join our dynamic team at Cotton Court and be part of a culture that values excellence, innovation, and teamwork. Apply now to take your career to new heights in the hospitality industry!
Job Requirements:
Valencia Hotel Group measures success in the following standards: Revenue Generation, Financial Management, Client Relations Quality Management, Professionalism/Communication, Leadership & Managerial Skills, Safety and Security, and Self-development.
Revenue Generation:
Standard: Achieves or exceeds hotel and individual department revenue goals. Identifies revenue opportunities and contributes to the hotel's operating strategy to optimize profitability.
Financial Management:
Standard: Identifies expense management methods by reducing, maintaining, or controlling costs while providing maximum value to the hotel, team members, and customers. Measures the ROI for projects or expenses, ensuring an acceptable level of value for the company. Analyzes financial and operating information on an ongoing basis to adjust labor and operating costs. Responsible for maintaining accurate checkbooks, inventories, and payroll management. Ensures internal audits, loss control, preventative maintenance, and inventory standard operating procedures are consistent. Prepares timely, well-planned annual budgets and forecasts that accurately reflect the hotel's business plans.
Client Relations:
Standard: Involved in the community through active participation in philanthropy, organizations, and/or nonprofits. Professional, cordial, and approachable when handling complaints and criticism.
Quality Management:
Standard: Guest Experience Area - Clearly understands and upholds brand and company compliance requirements for guest service scores. Works with the team members to ensure continuous improvement in service scores and social media reviews. Consistently achieves high-quality assurance scores at the top and strives for national and local award recognition for the hotel and the outlets.
Professionalism/Communication:
Standard: Uses Emotional Quotient to clearly understand and communicate the team's mission, business goals, and requirements for a successful outcome. Listens attentively and responds thoughtfully to employees' and guests' needs, goals, and aspirations. Discusses business issues and employee concerns in a positive manner to encourage employee input and participation. Inspires others towards business vision and goals. Uses positivity to encourage peak productivity, innovation, and active participation. Leads by example and follows through on commitments. Assumes personal responsibility for being on time for work, regular attendance, and maintaining a professional appearance.
Leadership Managerial Skills:
Standard: Works closely with employee relations and development of staff, including working with human resources on the recruiting, selection, orientation, and training to ensure each new associate fits the Valencia Hotel Group culture. Fosters a positive, fun, and cooperative working environment to encourage lower turnover. Embraces teamwork, objective feedback, and encouragement to empower associates. Respects each team member's unique ability to contribute to the department's success. Builds trust and finds ways to preserve group morale yet achieve business objectives. Identifies and abates reasons for turnover. Ensures development plans are written and executed in a timely fashion.
Safety and Security:
Standard: Takes serious responsibility for the safety and security of guests, team members, and the asset. Knowledgeable and in compliance with all safety and security requirements by the franchise, management company, health department, fire department, state innkeeper laws, and OSHA. Attends monthly safety meetings and has appropriate follow-up and documentation on file. Responds quickly to safety hazards identified.
Self-development:
Standard: Takes responsibility for the self-development of themselves and their staff. Encourages and participates in cross-training opportunities within the company throughout the year. Attends relevant webinars, courses, and organization’s trainings throughout the year to keep abreast of the current trends within the industry.