Prepaid CVM Specialist

Responsibilities

• Contribute towards delivering the company’s Prepaid Revenue KPI by encouraging customers to increase spend
• Ideation of campaigns/ solutions to meet market demands and customer expectations
• Drive execution of BTL campaigns in a timely and accurate manner and generate insights on how to continuously improve effectiveness
• Manage base management activities to increase total Prepaid ARPU and lifetime value
• Co-create and improvise the BTL campaign frameworks to meet business objectives
• Analyse data on customer patterns with a view to identify opportunities to serve customer and market needs.
• Preparation of concept proposals and business cases (Back of the Envelope) and presenting the concepts at the relevant approval forum
• Justify and communicate concepts with strategic approach, opportunity sizing, customer benefits and financial returns.