Marketing Analyst, Customer Behavior & Lifecycle

We are seeking a Marketing Analyst to support customer behavioral analysis on our Lifecycle Marketing team. This role works closely with our Senior Marketing Analyst to identify and enable high-quality behavioral signals and customer-level attributes in our CDP for targeting and personalization across our cross-channel marketing campaigns, optimizing for engagement and list-health. They will be a resource for various teams across Fanatics to answer ad hoc questions about customer behavior (eg. “how do buyers of a certain brand compare to those across the entire enterprise?”). Additionally, they will be an evangelist for AI adoption across the team – identifying opportunities for operational efficiencies and deeper analytics through AI workflows. This is a highly collaborative role that blends technical curiosity with behavioral signals to further develop a wholistic customer view and experience.