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Carlsberg Group

Brand Manager - Lipton (FTC)

Posted Today

Job Description

  • Partner on the Lipton growth strategy, developing and executing annual operating, marketing, and commercial plans.
  • Be the brand advocate in commercial conversations – supporting pitches, building customer buy-in, and unlocking new wins.
  • Turn consumer and performance insights into clear, action-driven strategies that fuel growth.
  • Own and deliver the Lipton brand vision end-to-end, including full P&L accountability and key brand metrics.
  • Shape and execute brand and category strategies that motivate action and create lasting momentum.
  • Protect and elevate Lipton’s brand identity, ensuring all assets are consistent and impactful.
  • Translate long-term strategy into standout annual plans and campaigns that land brilliantly in market.
  • Execute high-quality execution across all channels, ensuring marketing is delivered on time, in full, and to the highest standard.
  • Build effective cross-functional and external relationships to align plans, unlock performance, and deliver results.
  • Own budget delivery and A&P investment, ensuring ROI and delivering measurable financial results across the brand.
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    10001+ employees
    København V, Hovedstaden, DK
    Website
    Brand Manager - Lipton (FTC) at Carlsberg Group | Renata