Job Description
UpCloud is on a mission to be the number #1 European cloud platform, built on performance, reliability, and trust. While data sovereignty has become a hot topic in the EU, we can proudly say that we’ve been mastering it since 2011. With a strong, continually expanding portfolio of solutions and a rapidly growing international customer base, we are poised for explosive growth.
To accelerate this growth, we’re looking for a SEO & Content Operations Specialist to join our global, diverse Marketing team in our Helsinki office. This role is suited for someone who enjoys hands-on SEO work and wants to play a key role in improving organic growth for a global cloud infrastructure platform. The role is execution-focused: publishing, optimizing, improving site hygiene, and ensuring our content performs in search.
You will work closely with the content and marketing team to implement our SEO strategy and strengthen our organic search presence. The role requires someone comfortable operating across SEO execution, content publishing, and ongoing website optimization - a truly focused SEO-focused marketer.
Key Responsibilities:
Publish blog posts, tutorials, and landing pages in WordPress
Implement on-page SEO best practices (meta tags, internal linking, schema, headings, URL structure)
Optimize existing content to improve rankings, discoverability, and organic performance
Maintain website SEO hygiene (crawlability, indexing, redirects, internal linking, broken links)
Support technical SEO initiatives in collaboration with developers
Distribute content across relevant channels (social platforms, newsletters, communities)
Monitor organic traffic and SEO performance using analytics and search tools
Identify optimization opportunities across existing content and site structure
Support ongoing improvements in search visibility across traditional search engines and emerging AI/LLM answer engines
You’ll need to have:
2–3 years of proven SEO experience, ideally supporting B2B or technical websites
Strong understanding of on-page, off-page, and technical SEO fundamentals
Solid understanding of website structure, crawlability, internal linking, and link equity
Analytical mindset with the ability to interpret SEO data and translate insights into actionable improvements
Attention to detail and ability to execute consistently within a defined SEO strategy
Working knowledge of WordPress and content publishing workflows
Experience with tools such as Google Search Console, Google Analytics, and Semrush (or similar)
Comfortable working in a technical environment with developer-focused content
We also appreciate (read: not a must but certainly a plus):
Experience with technical or developer-focused content (cloud, infrastructure, DevOps, databases, etc.)
Familiarity with structured data and schema implementation
Basic HTML knowledge
Understanding of how content surfaces in AI-driven discovery and answer engines
Why join UpCloud?
UpCloud is in an exciting phase right now, on track for massive growth in the cloud market. We offer a chance to be part of something big, where you can really make a difference! With our awesome team, products, and excellent positioning in the European cloud scene, UpCloud is in the perfect spot for anyone who wants to learn, grow, and shape the future of cloud tech.
You get to join a driven, highly motivated team committed to making a difference in the market. We have a unique market opportunity in Europe with our strong local infrastructure because our biggest competitors are all US-based, which is what makes this such a captivating opportunity to learn and grow.
The pay range for this role is around 3200 - 4200 euros per month, depending on your seniority, though not set in stone as we assess each case individually.
We review all applications and get back to all our candidates. That is a promise.
Benefits
Six weeks of annual paid vacation
Flexible and remote-friendly culture
Extensive occupational healthcare
Lunch, sports & culture benefit
Travel insurance
Sports benefit
Company events and activities
Annual company trip
Share Appreciation Rights program
Udemy E-learning platform and budget for trainings; unlimited business access