Senior Manager - Product

Job Description

Developing the plan / strategy for the brand ( Operational and Strategic Plan) & gaining support from internal and external stakeholders

Leading the innovation agenda from Ideation to Launch as per Brand Strategy

Ensuring timely Implementation of brand plans for HCPs as per annual brand plan calendar

Identifying and drawing up any corrective action plan required based on opportunities and challenges

Constantly tracking brand performance on various performance matrix of Internal & External data trends

Build plan and equity for KOL / KBL Management

Handle brand P&L and liaison with all the stakeholders

Measure and report performance of all marketing campaigns and assess ROI and KPIs