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Fitch Group

Senior Marketing Associate, APAC

Singapore, SGPosted 1 weeks ago

Job Description

  • Lead, develop and execute impactful integrated marketing campaigns across various channels including but not limited to web, content, social, email to drive new business acquisition and account expansion.
  • Collaborate with peers across marketing functions to roll out global campaigns at a regional level, ensuring localization and translation where appropriate.
  • Conceptualize and manage high-impact regional events, webinars, and other marketing initiatives to engage prospects and clients.
  • Leverage marketing platforms and tools to generate leads, optimize conversion paths across buying journey, and measure campaign performance, ensuring continuous improvement and alignment with lead generation goals.
  • Manage project timelines, resources, scope of work, budget, ensuring that all marketing activities are executed efficiently.
  • Collaborate with cross-functional teams, including sales, product, and global marketing, to align strategies and ensure cohesive messaging.
  • Measure and track campaign results against agreed objectives and KPIs.
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