Email Development Specialist
Job Description
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
Description
U.S. Bank Payments: Consumer and Small Business (PCS) is seeking an Email Development Specialist to support hands‑on email development and execution. This role is responsible for building, coding, and optimizing, data‑driven email programs in Salesforce Marketing Cloud, supporting bank, partner, and white‑label branded communications.
The ideal candidate is a technically skilled email professional who understands how creative, data, automation, and platform capabilities come together to deliver effective email communications. This role partners closely with strategy, creative, and data to support quality, efficiency, and speed to market across the email channel.
Key Responsibilities
- Develop, code, and deploy responsive, data-driven email templates using HTML, AMPscript, and Salesforce Marketing Cloud tools.
- Build and execute highly dynamic email solutions, including personalization logic, conditional content, modular template frameworks, and audience segmentation.
- Use Salesforce Marketing Cloud capabilities, including Email Studio, Journey Builder, Automation Studio, and Data Extensions, to create targeted and efficient email programs that support business goals.
- Apply email development best practices, including coding standards, accessibility, rendering, and performance optimization.
- Support process improvements and efficiencies in email development, testing, QA, and deployment workflows.
- Ensure email executions adhere to industry policies, compliance requirements, and CAN-SPAM regulations.
- Review campaign performance and collaborate with partners to recommend development, template, or structural enhancements that improve results.
- Build strong working relationships with internal partners to support high-quality execution and continuous improvement.
Required Experience
Technical Skills
- Experience with SQL for data segmentation, transformation, and automation
- Experience with HTML and CSS for responsive email development
Experience & Competencies
- Experience supporting marketing automation and enterprise MarTech environments
- Ability to troubleshoot technical issues and support platform performance optimization
- Strong collaboration and communication skills, with the ability to explain technical concepts to non-technical stakeholders
- Comfortable operating as an individual contributor and managing day-to-day execution responsibilities
Preferred Certifications
Salesforce Marketing Cloud Expertise
- Hands-on experience with:
- Email Studio
- Journey Builder
- Automation Studio
- Contact Builder / Data Designer
- Proficiency in AMPscript and SSJS for personalization and dynamic content
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Four or more years of related experience in digital marketing
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $92,820.00 - $109,200.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.