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Wella

Assistant Brand Manager, Professional Hair

Instanbul, 34, TRPosted Today

Job Description

  • Support the development and execution of regional brand positioning strategies in line with global guidelines and local market needs.
  • Localize and implement global marketing campaigns, ensuring cultural relevance and consistency across CEEMEA FSD markets.
  • Track, analyze, and report on marketing performance, providing actionable insights to optimize campaigns and drive brand growth.
  • Conduct customer, market, and competitor analysis to identify opportunities, trends, and consumer insights.
  • Coordinate regional marketing events, conferences, and training programs for distributors and salon professionals.
  • Manage and support local social media activities, including content planning, performance tracking, and community engagement.
  • Oversee localization of digital and e-content, ensuring accuracy, relevance, and brand consistency.
  • Develop and localize point-of-sale materials (POSM) for retail, salons, and distributors in collaboration with agencies.
  • Contribute to the creation and adaptation of B2B media and communication materials for distributors and professional customers.
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    11-50 employees
    Lockhart, Texas, US
    Website
    Assistant Brand Manager, Professional Hair at Wella | Renata