Director Field Sales Transformation and Strategy

Reporting to the VP Retail Sales, the Director, Field Sales Transformation and Strategy, is accountable for owning and scaling next generation digital capabilities that unlock the full potential of Hershey’s retail sales force. This role sets the vision, strategy, roadmap, and outcomes for Retail Sales Coach capabilities, including precall intelligence and prescriptive, store level recommendations as well as automation. As a business product owner, this leader defines requirements, partners closely with development teams, and makes critical decisions on functionality, user experience, and technical implementation to maximize value. This role is central to shaping the future of Hershey’s retail sales capabilities, as our Value Based Routing- Next Gen Sales BPO will report to this role, ensuring solutions deliver measurable business impact at scale – driving more efficient, effective retail execution that generates incremental value across Hershey’s portfolio.