Back to jobs
Press Management & Execution:
Job Description
- Lead in the creation, management and execution of US influencer paid campaigns and unpaid activations to secure extensive social coverage and awareness across a variety of social platforms in the US market
- Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly; share updates to Leadership as requested
- Manage external agencies on the execution of influencer initiatives, developing content briefings and contract negotiations to ensure strategic and executional excellence
- Support planning and execution of local and global events, tastemaker partnerships, sponsorships, and in‑market activations
- Oversee purchase order process for timely payments of agencies, influencer partners and contracted vendors
- Assist in developing the US editorial strategy to help secure earned features, product placements, and brand storytelling moments
- Originate and execute pitches relating to brand news, innovations, trends and seasonal angles to key beauty editors and writers
- Manage creation and distribution of press materials, including press releases, fact sheets, media alerts, and Q&A documents
- Manage day‑to‑day press requests, including sample sends, image requests, product information, and expert commentary
- Develop and maintain strong editorial relationships to support ongoing earned press coverage