Back to jobsIndependently manage a high volume of all OC brands (INTEGRATE/ettusais/MAJOLICA MAJORCA/AQULABEL/neuve/tiss), ensuring end-to-end execution with consistent quality and performance across all brands.
Own and define trend driven integrated earned and paid media strategies that drive brand equity, consumer demand, and measurable share of voice across OC brands.
Demonstrate strong sensitivity to social conversations and emerging trends to identify for immediate earned exposure and consumers engagement opportunities.
Build and maintain strong relationships with key media outlets, editors, and lifestyle platforms to ensure high quality exposure.
Drive impactful media coverage that reflects brand image, storytelling accuracy, and tone consistency.
Monitor media performance, share of voice, and sentiment, translating insights into actionable buzz-driving strategies
