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Job Description
Media Governance & Stewardship
- Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media. Ensure local markets adopt the global / regional standards.
- Prepare regional reports from multiple data sources & departments for stakeholder management purposes across different owned platforms, including brand.com & pureplayer channels. Media channels include social, video, search, display etc.
- Manage, maintain & cascade regional marketing tools, including social media governance, website analytics, influencer marketing (i.e. Wearisma), content publishing tools, consumer insights (i.e. MarketScope) etc.