Job Description
How You’ll Contribute
As a Senior Associate –Web and Marketing Technology at PwC Academy Middle East, yyou’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to: across the region.
Website & Digital Platform Management
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Own and manage the PwC Academy Drupal-based website, including regular content updates, new page creation, site structure management, and ongoing optimisation.
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Ensure website functionality, performance, and compliance with PwC brand, UX, and accessibility standards.
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Own and manage the Academy Whatsapp platform, including managing content, chat bots and customer communications journeys.
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Develop, manage, and optimise microsites for campaigns, products, events, and partnerships.
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Configure and maintain forms, APIs, payment gateways, and third-party integrations as required.
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Ensure mobile responsiveness, cross-browser compatibility, and accessibility best practices across all digital assets.
SEO & Performance Optimisation
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Implement on-page and technical SEO best practices to improve organic visibility and search performance.
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Manage metadata, URL structures, site architecture, content tagging, and internal linking.
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Monitor SEO performance, keyword rankings, and organic traffic trends, and provide actionable insights.
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Support ongoing site performance optimisation (page speed, structure, and usability).
Marketing Technology & Automation
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Build, code, test, and deploy HTML email templates for marketing and campaign communications.
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Develop and manage campaign landing pages and lead capture forms, ensuring alignment with marketing objectives.
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Support WhatsApp API integrations and basic workflow setup for learner communication and engagement.
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Provide technical support and troubleshooting for marketing tools and digital campaigns.
Reporting and dashboard building
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Manage the Academy marketing reporting- building and updating Power BI reports
Microsite Development & Management
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Support the design, build, and setup of microsites for campaigns, programmes, events, and partnerships in collaboration with marketing and design teams.
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Create, upload, and manage microsite content, including pages, copy, media assets, and forms.
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Ensure microsites are aligned with brand guidelines, UX standards, and campaign objectives.
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Maintain microsite content through continuous updates, enhancements, and optimisation post-launch.
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Track and analyse microsite performance and user behaviour
Analytics & Quality Assurance
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Track and analyse website, microsite, and campaign performance using Google Analytics and related tools.
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Conduct quality assurance (QA) checks prior to launches, ensuring error-free deployment and optimal performance.
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Maintain documentation, version control, and digital asset repositories.
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Support tagging, tracking pixels, and measurement frameworks in collaboration with marketing teams.
Collaboration & Stakeholder Support
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Work closely with marketing, content, design, and product teams to deliver seamless digital experiences.
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Coordinate with external developers, vendors, and technology partners when required.
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Support basic ecommerce workflows, including troubleshooting payment gateway or form-related issues.
What You’ll Bring
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Bachelor's degree in Computer Science, Web Development, or related field.
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Certification in web technologies, SEO, or marketing automation.
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Strong experience in website management (Drupal preferred) and digital content operations.
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Proficiency in HTML/CSS for email coding, landing pages, and troubleshooting UI issues.
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Solid understanding of SEO (technical and on-page) and web performance optimisation.
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Ability to manage microsite development, including structure, layout, and integrations.
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Working knowledge of marketing technology tools and technical integrations (e.g., WhatsApp APIs, forms, analytics).
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Strong attention to detail, analytical mindset, and problem-solving capabilities.
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Exposure to basic ecommerce workflows, including payment gateways.
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Familiarity with Google Analytics, Google Tag Manager, and tracking pixels.
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Basic understanding of UX/UI principles to improve user journeys.
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Awareness of CRM or marketing automation platforms (e.g. Salesforce, HubSpot).
How You’ll Make a Difference
At PwC Midde East, we expect all our people to embody the skills and behaviours of The PwC Professional framework, helping us deliver on our strategy while growing and developing as leaders at every level.
Why You’ll Love Working at PwC
At PwC Middle East, you’ll find more than just a job - you’ll build a meaningful career, supported by rewards and benefits that help you thrive. We offer competitive pay, comprehensive benefits, and programs that promote well-being, balance, and personal growth. You’ll have access to continuous learning, digital upskilling, and a collaborative environment that values innovation, mentorship, and diversity. Are you ready to make a difference? Want to unlock new value by applying your unique perspective and talents? You can grow exponentially here. Discover more about Life at PwC Middle East.
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