Job Description
The Senior Specialist, Product Marketing is responsible for owning the end-to-end strategy, planning, execution, and performance optimization that supports new product introductions, maintenance-of-line initiatives, and brand-building efforts. This role acts as a strategic driver and cross-functional leader, ensuring alignment across Product Management, Segment Marketing, Channel Marketing, Sales, Creative, and Digital teams. The Senior Specialist leads multiple concurrent campaigns, oversees the development of all marketing assets, and uses data-driven insights to optimize outcomes and report performance to leadership. The position requires strong strategic thinking, project management, stakeholder influence, and the ability to translate business priorities into effective marketing strategies that drive measurable results. Key Responsibilities Own the full lifecycle of product campaigns, including strategy development, planning, creative briefing, execution oversight, optimization, and results reporting. Ensure all campaigns align with segment, channel, and corporate goals and reinforce brand positioning. (40%) Act as the primary marketing liaison for Product Management, ensuring alignment on campaign needs, messaging, audience insights, and timelines. (10%) Provide strategic direction and oversee the development of all campaign assets (flyers, brochures, catalogs, video, photography, digital content, email, social, web pages) in partnership with Creative, Digital, and external agencies. (10%) Lead coordination and deployment of marketing assets using platforms including Workfront, OpenText, Salsify, PWA, Southwire.com, Jira, Phase 3, and BlueVolt.(10%) Partner with Segment and Channel Marketing teams to integrate product campaigns into broader strategic plans and go to market activities. (10%) Own and maintain strategic campaign, advertising, and social media calendars to ensure cohesive, well-timed execution across channels. (5%) Develop KPIs, track performance, and provide actionable insights and recommendations to leadership. (5%) Champion Southwire’s brand across all channels; identify opportunities to elevate brand presence and consistency. (5%) Build and maintain expertise in market, customer, and industry trends through conferences, market research, webinars, and ongoing learning. (5%) Required Education & Experience Bachelor's degree Specialized Degree: Business Administration or Marketing 5-7 Years of Experience Field(s) of Expertise: Business Administration or Marketing Preferred Education & Experience Master's degree Specialized Degree: Business Administration or Marketing 8-11 Years of Experience Field(s) of Expertise: Business Administration or Marketing Spans of Control Does this role manage Southwire team members: No Travel Domestic - less than 20% of time Physical Requirements Moving - 5% of time Standing - 5% of time Sitting - 80% of time Walking - 10% of time Working Conditions Office Equipment Computer/Keyboard Competencies Action Oriented Balances Stakeholders Collaborates Customer Focus Nimble Learning Plans and Aligns Skills Brand Marketing Competitive Analysis Content Marketing Creative Problem Solving Email Marketing Marketing Performance Measurement And Management Product Marketing Project Coordination Team Oriented Web Analytics