Commercial Marketing Manager - GMS (Mass Retail)

Role Responsibilities

Trade Marketing & Brand Activation

• Bring GMS activation/animation expertise to the development of strategic plans, ensuring consistency between trade, brand and retailer strategies.
• Supervise POS ideation, development, production and stocks.
• Build and implement Suntory Global Spirits execution standards in France, in collaboration with International Commercial Excellence teams.
• Define and manage the calendar of key commercial moments to deploy high‑value activations that enhance the shopper experience.
• Manage and track the Trade Marketing budgets and KPIs to maximize ROI.
• Manage relationships with main partners and agencies.

Sales Force Coordination & Enablement

• Provide rich tools, guidelines, and ongoing support to field teams for them to clearly understand our business priorities and how to efficiently work our brands in-store.
• Ensure and challenge field performance through clear KPIs and Objectives.
• Ensure proper field execution and adoption of trade initiatives.
• Identify optimization levers through field feedback and retail expertise.

Performance Analysis & Business Recommendations

• Develop and own business performance reporting within GMS.
• Analyse internal and external data to identify opportunities/risks and feed strategy development with actionable insights.
• Track business KPIs (brands, categories, customers) and measure strategies’efficiency to recommend optimizations.

Category & Retailer Development

• Identify category and customer‑level growth opportunities in collaboration with KAMs.
• Develop category management recommendations based on insights and data.
• Contribute to Joint Business Plans with key retailers.
• Build high‑value client‑focused selling stories.
• Help position the company as a strategic partner to retailers.