Paid Media Coordinator

We are seeking a detail-oriented and highly organized Paid Media Coordinator to support the day-to-day operations of our digital acquisition efforts. This role will assist with campaign execution, creative coordination, performance tracking, and tasks to support marketing initiatives across St. George’s University, Rocky Vista University, and other Medforth institutions. This position is ideal for an early-career digital marketer seeking hands-on experience in paid media, and marketing operations within a dynamic, mission-driven team. You’ll work closely with internal marketing leads, creative teams, and agency partners to ensure campaigns are well-coordinated, on time, and data informed. This Paid Media Coordinator will focus on RVU and International media support. Medforth Group, also known as Medforth Global Healthcare Education, is a portfolio company focused on healthcare education. We are backed by several large financial firms. Medforth’s flagship education assets are St. George’s University and Rocky Vista University. Medforth’s institutions are the single largest supplier of new doctors into U.S. residencies each year. We have a higher purpose of addressing the global physician shortage, which is particularly acute in the United States. Key Responsibilities: Paid Media Coordination Support Support the setup and coordination of digital ad campaigns across channels: Google Ads, Meta, LinkedIn, YouTube, Programmatic Display, and Audio. Maintain creative asset trackers; manage deadlines, asset versioning, and trafficking coordination with internal and agency teams. Assist with QA of ad copy, targeting parameters, and final campaign builds to ensure accurate launch. Organize UTMs and manage naming conventions to ensure consistency across paid media asset libraries for all campaigns. Track campaign live dates, monitor spend pacing, and escalate any irregularities to the Paid Media Manager. Performance Data Reporting Review weekly and monthly paid media performance data for internal dashboards and reports. Aggregate metrics across platforms (CPL, CTR, ROAS, conversions, etc.) to support trend analysis and reporting cycles. Help prepare presentations for campaign recaps and optimization discussions. Cross-Team Support Administration Coordinate creative reviews and approvals for campaign deliverables. Assist in aligning paid and SEO content with larger marketing initiatives, ensuring consistency across digital touchpoints. Support project timelines, meeting recaps, and documentation for marketing initiatives, ensuring organized workflows across teams. Preferred Qualifications: 1–2 years of experience (internships or entry-level roles) in digital marketing, paid media, or SEO preferred. Familiarity with platforms such as Google Ads, Meta Ads Manager, Google Search Console, or SEMrush is a plus. Strong organizational skills and the ability to manage multiple projects and deadlines. Detail-oriented with experience in data entry, reporting, or campaign QA. Excellent communication and collaboration skills across cross-functional teams. Comfortable with spreadsheets (Google Sheets/Excel) and presentation tools (Google Slides/PowerPoint). Bachelor's degree in Marketing, Communications, Business, or a related field preferred. Employment for this role will be through University Support Services LLC, the services entity for Medforth Group. The anticipated salary range for the Paid Media Coordinator is $48,500 - $53,200 per year. The final salary offered may vary and will be determined based on factors such as job-related knowledge, skills, experience, location, and education of the successful candidate. This information is provided per NYS local law.