Specialist, Social Media

The Specialist, Social Media is responsible for developing, designing, and publishing creative social media content aligned with the brand’s voice and marketing calendar. They will manage day-to-day posting and community interaction across key channels for Rocky Vista University, including, but not limited to, Facebook, Instagram, and LinkedIn. They will also be responsible for managing and growing Medforth’s alumni influencer program to amplify brand storytelling and engagement. This role focuses on building strong relationships with alumni advocates and influencers to support marketing campaigns and community initiatives. The Specialist will also support social media efforts related to influencer content and alumni engagement, collaborating closely with the Brand and Social Media Manager and other marketing teams. Essential Functions Alumni Influencer Engagement Aid the Brand and Social Manager in identifying, recruiting, and nurturing relationships with alumni advocates and external influencers to represent Medforth’s brand authentically. Manage ongoing communications and collaboration with alumni influencers, ensuring alignment with brand messaging and marketing calendar. Coordinate alumni participation in campaigns, events, interviews, and content creation to boost reach and credibility. Maintain the alumni influencer database and track engagement metrics and outcomes. Social Media Content Support Develop, design, and schedule creative, on-brand social media posts including graphics, videos, stories, and reels across multiple platforms. Manage day-to-day organic social media posting and engagement to foster community and brand loyalty. Monitor and respond to audience interactions promptly to foster an active and positive online community. Collaborate with creative and content teams to ensure visual and messaging consistency across social media channels. Collaborate with other social media specialists to create and amplify influencer and alumni-related content across channels (Instagram, Facebook, LinkedIn, TikTok, X, YouTube). Assist in developing creative briefs and content ideas that feature alumni stories and influencer partnerships. Monitor social media engagement related to alumni and influencer campaigns, providing insights to improve performance. Social Listening Reputation Monitoring Monitor social media channels and online communities for mentions of Medforth, alumni stories, and relevant healthcare education trends. Identify opportunities and potential issues related to alumni and influencer activities through social listening tools. Provide timely insights and recommendations to the marketing and communications teams to shape messaging and engagement strategies. Track sentiment and feedback from alumni and prospective students to inform community-building efforts. Campaign Coordination Reporting Work with the Brand and Social Media Manager and Brand Specialist to align influencer efforts with broader brand campaigns and marketing goals. Assist with scheduling, content approvals, and logistics for influencer-related marketing activities. Support monthly reporting on alumni influencer program performance, including reach, engagement, and conversion metrics. Community Building Events Support Support virtual and in-person alumni and influencer events to strengthen community connections and enhance brand advocacy. Collaborate with recruitment and communications teams to promote alumni portal and other engagement platforms. Essential Knowledge, Skills, and Abilities Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and creative design software (e.g., Canva, Adobe Creative Suite). Strong skills in copywriting, visual storytelling, and basic video editing. Ability to analyze social data and translate insights into content improvements. Detail-oriented with excellent organizational and multitasking abilities. Qualifications 2–4 years of experience in social media management, brand marketing, or digital content creation Bachelor’s degree in Marketing, Communications, or related field preferred. Experience in working with influencers, establishing and building influencer programs. Passion for higher education or healthcare industries a plus. Work Environment/Physical Demands This job is performed at a workstation in a positive, creative and collaborative environment. This is a largely sedentary role. The ability to maintain good concentration while dealing with interruptions. Hours and Travel This is a full-time position. Days and hours of work are Monday through Friday, 9am – 5pm. The anticipated salary range for the Social Media Specialist is $56,600 – $63,050 per year. The final salary offered may vary and will be determined based on factors such as job-related knowledge, skills, experience, location, and education of the successful candidate. This information is provided per NYS local law.