Hairstylist

• Follow study instructions and protocols using controlled and consistent application of products, eliminating variability that occurs due to inconsistent consumer self-application.
• Perform comparison evaluations via half head testing.
• Provide objective hair product performance evaluations against a prescribed, consistent set of attributes.
• Evaluate hair (hair health and hair end-look / beauty) from consumer perspective and articulate aspects of product performance and provide insights that typical consumer may not articulate.
• Assist with method development-standardizing protocols, creating new protocols as project demands change.
• Identify reference products that span an entire attribute.
• Confidently assess and style diverse hair types (straight, wavy, curly, coily, etc.) and hair switches.
• Drive qualitative understanding through product usage/experience.
• Assist in consultations before products and brainstorming sessions after projects.
• Provide calibration work on mannequins and live patrons (lather, shine, smoothness, softness, etc.).
• Experienced and articulate talking about the hair user experience, hair products, and hair science.