Global Product Marketing Manager - Search Ads

About the team The Search Ads team sits within the TikTok Monetization Product (TTMP) organization servicing TikTok For Business. We are looking for a Product Operations Manager to support TikTok Search Ads’ adoption and performance, working closely with Product, Engineering and Sales teams to drive insights, align priorities, and improve activation across key verticals.

Responsibilities:

1. Lead Go-To-Market (GTM) & Commercialization: Design and execute comprehensive GTM strategies for new Search Ads products and features, defining value propositions, target segments, and monetization approaches.
2. Influence Product Strategy: Act as a strategic advisor to Product and Engineering leadership by synthesizing market trends, competitive intelligence, and complex advertiser data to directly shape the Search Ads product roadmap.
3. Drive Scalable Business Growth: Scale beyond account-level analysis to identify macro-trends, white-space opportunities, and vertical-specific strategies that accelerate market penetration and maximize advertiser ROI.
4. Cross-Functional Alignment & OKR Leadership: Serve as the strategic partner between Product and Sales teams. Establish shared OKRs and build cohesive operating rhythms to drive Search Ads revenue growth.
5. Design Operational Frameworks: Develop and scale search activation strategies. Identify barriers to product adoption and design scalable solutions to improve advertiser onboarding and campaign performance
6. Drive Best Practices Adoption: Design strategic playbooks and frameworks and drive adoption, empowering Sales teams and advertisers to maximize performance at scale.

Minimum Qualifications:

1. BA/BS degree in Business, Economics, Marketing, or a related field.
2. 5+ years of experience in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.
3. Proven track record of influencing product roadmaps, leading cross-functional initiatives, and driving measurable business impact without direct authority.
4. Advanced analytical skills with the ability to translate complex campaign data and marketplace metrics into clear, executive-level strategic narratives.
5. Deep understanding of the digital advertising ecosystem, specifically search advertising, auction-based systems, and performance marketing KPIs.
6. Excellent executive communication and stakeholder management skills.

Preferred Qualifications:

1. MBA or advanced degree in a quantitative or business field.
2. Experience in top-tier management consulting, corporate strategy, or a highly strategic product operations role within a major tech/ad-tech company.
3. Deep expertise in Search Engine Marketing (SEM), marketplace monetization, or auction theory.
4. Experience launching and scaling 0-to-1 ad products in highly competitive global markets.