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What You’ll Do:
• Develop and manage assigned product, serving as single point of contact, and owning product strategy, roadmap, and execution of end-to-end processes.
• Build and maintain a level of technical knowledge about the assigned products and services supported; act as the SME resource and point of contact for internal partners accountable for driving the overall experience direction.
• Work collaboratively with cross matrix partners to gather market intelligence about products, pricing, positioning, value propositions, channel conflicts/opportunities to inform development / implementation of winning strategies and tactics.
• Leverage competitive insights, market knowledge, and business acumen to create a vision for their supported products and services as well as a multi-year plan (or roadmap) to achieve it, with the goal of maximizing the value created over the short and long-term.
• Create, distribute, and educate sales teams (internal and external) with effective tools and materials that articulate the value proposition of assigned products and services; ongoing consultation as needed.
• Develop B2B strategies in partnership with Marketing to provide critical product information and consultation to clients and brokers.
• Responsible for key initiatives and critical functions in support of the roadmap in support of profitable growth (including new sales, in force growth, persistency, enrollment and participation results); lead cross-functional team(s) to deliver on the roadmap as they drive the work across the company end-to-end throughout the product lifecycle
• Ability to leverage internal data and metrics to build their knowledge and drive effective business decisions; make business cases as needed to secure funding and organizational buy-in.
Job Description
What You’ll Do:
• Develop and manage assigned product, serving as single point of contact, and owning product strategy, roadmap, and execution of end-to-end processes.
• Build and maintain a level of technical knowledge about the assigned products and services supported; act as the SME resource and point of contact for internal partners accountable for driving the overall experience direction.
• Work collaboratively with cross matrix partners to gather market intelligence about products, pricing, positioning, value propositions, channel conflicts/opportunities to inform development / implementation of winning strategies and tactics.
• Leverage competitive insights, market knowledge, and business acumen to create a vision for their supported products and services as well as a multi-year plan (or roadmap) to achieve it, with the goal of maximizing the value created over the short and long-term.
• Create, distribute, and educate sales teams (internal and external) with effective tools and materials that articulate the value proposition of assigned products and services; ongoing consultation as needed.
• Develop B2B strategies in partnership with Marketing to provide critical product information and consultation to clients and brokers.
• Responsible for key initiatives and critical functions in support of the roadmap in support of profitable growth (including new sales, in force growth, persistency, enrollment and participation results); lead cross-functional team(s) to deliver on the roadmap as they drive the work across the company end-to-end throughout the product lifecycle
• Ability to leverage internal data and metrics to build their knowledge and drive effective business decisions; make business cases as needed to secure funding and organizational buy-in.