Back to jobsAnalyze market trends, unmet clinical needs, and competitive landscapes to identify opportunities for new product development and portfolio expansion.
Define the product vision, value proposition, and business case for new NES solutions in collaboration with global marketing, strategic marketing and R&D.
Conduct qualitative and quantitative research with customers and KOLs to shape product design, features, and pricing strategy.
Partner with internal teams to prioritize new concepts, manage the innovation pipeline, and align investments with long-term NES strategy.
Translate customer and market insights into clear product specifications and functional requirements for R&D and engineering.
Support regional teams and downstream marketing in launch planning, ensuring alignment of product positioning and commercial readiness.
Collaborate closely with Scientific Affairs, Regulatory, Quality, and Operations to ensure new products meet customer, technical, and compliance expectations.
Assess product performance and evolution opportunities post-launch to inform updates and next-generation development.
Build distributor toolkits (slides, one-pagers, email copy, demo scripts).
Job Description
Ensure distributors are aligned on positioning, use cases, and value.
Support co-marketing efforts like joint webinars, events, and campaigns.
Create impactful tools, training, and collateral to support the field sales organization in positioning NES products effectively.
Monitor market trends, competitive activity, and customer feedback to identify opportunities for differentiation and continuous improvement.
Lead the development of multichannel marketing campaigns (digital, events, thought leadership) to strengthen Diasorin’s brand presence in point-of-care and rapid diagnostics.
Build launch plans in collaboration with regional marketing, market access, medical affairs and sales.