Back to jobsIdentify, evaluate, and prioritize adjacent and emerging markets, and build business cases to determine the value of these markets and potential product opportunities
Partner with the Global Product Marketing, R&D and Clinical/Regulatory Teams to develop and define market, business, and customer requirements for new markets and new products
Participate in cross-functional market research and voice of customer (VOC) programs to assess unmet customer needs in new markets
Identify adjacent market areas with unmet needs that are underserved and align with our technology portfolio
Conduct business intelligence activities including analyzing market trends, emerging technologies and competitor activities to identify opportunities for growth and enable effective
business threat mitigation
Participate in development and updates of the long-term portfolio strategy on an as needed basis, with supporting business case-based market dynamics
Establish a deep understanding of the competition and market dynamics for the markets Luminex serves
Work with relevant members of our global teams to ensure global customer needs/challenges are incorporated into Luminex solutions, as appropriate
Create/manage market databases and market analytics tools
Additional responsibilities that may arise, as defined by the Sr. Director, Global Strategic Marketing
Other duties as assigned
