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Serve as the marketing lead for private label and distributor customers, delivering business reviews, line reviews, and strategic recommendations in conjunction with Sales.
Serve as the marketing lead for commercial strategy in the specialty automotive channel.
Translate customer requirements, category trends, and competitive insights into product recommendations and category storytelling.
Contribute to innovation, product and portfolio development, SKU architecture, with the Product Strategy team, leading new items through the stage gate process into commercialization.
Analyze and assess the feasibility, attractiveness, and strategic fit of bidding on new private label business opportunities, including competitive benchmarking, capability assessment, and financial implications.
Partner with Sales on joint business planning, customer negotiations, and program execution to hit annual financial targets.
Partner with Category Management and Analytics, Pricing, and the Trade Marketing team to develop pricing strategies, promotional frameworks, and competitive assessments
Brand Manager -Private Label, Commercial Strategy, and Grease
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