Social Media & Community Manager - MTOR Division
Job Description
About the Role
We are seeking a strategic, community-driven Social & Community Manager to lead the organic social presence and enthusiast engagement for one of Holley’s Business Units. This role is embedded within the Division marketing team and is responsible for setting social strategy, guiding execution, and ensuring alignment with brand, product, and business objectives.
The Social & Community Manager will lead day-to-day social operations while also shaping long-term growth strategies, mentoring team members and/or agency partners, and driving measurable impact across platforms. This individual will bring our brands to life through compelling content, real-time interaction, and integrated campaign leadership.
This role requires deep knowledge of automotive culture, strong leadership capabilities, and the ability to operate at the speed of the enthusiast community while maintaining strategic focus.
Key Responsibilities
Social Strategy & Ownership
Own and evolve organic social media strategy (Facebook, Instagram, YouTube, TikTok, X, etc.) for assigned brands
Translate business goals into platform-specific strategies that drive engagement, growth, and conversion
Oversee development and execution of monthly and quarterly content calendars aligned to launches, promotions, and events
Ensure brand voice, positioning, and messaging are consistent across all social channels
Team Leadership & Cross-Functional Collaboration
Lead, mentor, and develop Social & Community Specialists and/or external agency partners
Act as the primary social lead within the Division, partnering closely with Product, Creative, Events, and Central Marketing teams
Provide clear direction, feedback, and prioritization to ensure high-quality, on-time execution
Community & Relationship Management
Oversee daily engagement across platforms — comments, messages, mentions, and forums
Establish community engagement standards, response frameworks, and escalation protocols
Build and maintain relationships with key enthusiasts, creators, influencers, and brand advocates
Identify and activate community-driven opportunities to strengthen brand loyalty
Campaign & Launch Leadership
Lead social strategy and execution for Tier 1–3 product launches and campaigns
Coordinate cross-channel launch activations and ensure cohesive storytelling across platforms
Partner with events teams to maximize real-time content opportunities at races, shows, and flagship experiences
Content Direction & Innovation
Guide content creation, ensuring high-quality, platform-optimized output (video, photo, live, etc.)
Collaborate with creative teams on content concepts, briefs, and production
Stay ahead of platform trends, emerging formats, and cultural moments to keep brands relevant
Test, learn, and scale new content approaches to drive performance improvements
Performance & Insights
Define KPIs and success metrics aligned with business objectives
Analyze performance data to optimize content, campaigns, and channel strategy
Deliver regular reporting and actionable insights to Division and Central Marketing leadership
Identify opportunities to improve reach, engagement, and conversion
Qualifications
4+ years of experience in social media marketing, community management, or digital content strategy
Proven experience developing and executing social strategies for brands
Experience leading or mentoring team members and/or managing agency partners
Deep understanding of major social platforms, trends, and best practices
Strong analytical mindset with experience using social analytics and reporting tools
Excellent written and verbal communication skills with the ability to guide brand voice
Experience managing multiple campaigns and priorities in a fast-paced environment
Strong understanding of automotive or enthusiast-driven industries preferred
Preferred
Experience leading social strategy for product launches or integrated marketing campaigns
Experience capturing or directing content at live events or race weekends
Familiarity with creative tools such as Photoshop, Premiere Pro, or similar
Background in performance-driven, enthusiast, or aftermarket automotive brands
Why Holley Is a Great Place to Work
At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
- Competitive medical, dental, and vision coveragestarting day one.
- 401(k) with company match
- Paid time off and9paid holidays
- Employee Assistance Program (EAP)
- Company-paid life andshort-termdisability insurance
- Employee discounts on Holley Performance Brands products, events,and partnerships
- Education Assistance program
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.
If you require assistance or accommodation due to a disability during the application process, please contact human resources.