Marketing Manager - Base Management Home, Entertainment

Our team and what we’ll accomplish together


Step into a pivotal role at the heart of our Wireline consumer business, where your strategic vision will directly drive two of our most critical outcomes: customer retention and value growth. 

Focusing on our Entertainment portfolio, you will play a pivotal role in our overarching proactive retention strategy, designing and leading a portfolio of marketing programs to identify our highest-risk segments and drive retention strategies. Here, you will start by spearheading a major multi-year initiative: upgrading our customers to next-generation TV experiences. In this role, you will leverage customer data to segment our base, identifying high-risk churn groups and deploying multi-channel proactive marketing programs designed to drive greater customer value and retention outcomes. 


What you’ll do

• Drive Strategic Retention: Dive deep into Wireline churn data to uncover key trends and identify high-risk segments, transforming these insights into high-impact, proactive retention strategies.
• Enhance the Customer Experience: Play a critical role in ensuring our base has the perfect, customized TV solutions, proactively retaining customers while optimizing their overall Optik TV experience.
• Lead Cross-Functional Excellence: Partner dynamically with product, base management, go-to-market (GTM), digital, and retention teams to bring your strategic vision to life.
• Own the Roadmap: Build and execute detailed project management plans, taking full ownership of milestones, deliverables, and key performance indicators (KPIs).
• Advise Leadership: Act as a key strategic voice by sharing actionable recommendations, progress updates, and overviews with our senior leadership team to guide decision making and future planning.