Manager, 1:1 Communications Measurement & Growth

Join the Communications & Personalization (C&P) team and help drive the future of marketing innovation at TELUS. Our vision is to reinvent how we engage with customers by delivering highly relevant messages on their preferred channels at the right moment to maximize sales, ROI, and operational efficiency, powered by automation and AI.

Our team and what we’ll accomplish together


As the Manager, 1:1 Communications Measurement & Growth, you will own the measurement and reporting discipline for 1:1 communications across channels. This role is focused on building the measurement foundation that drives channel effectiveness, incremental orders, and campaign ROI, and translating that intelligence into clear optimization decisions.

You will report to the Director, Communications & Personalization and lead both direct reports and broader cross-functional team members. Success in this role will require deep measurement expertise, reporting fluency, strong business judgment, stakeholder management, and the ability to turn data into clear recommendations and actions.

Here’s how

• Measurement Architecture & Reporting Discipline: Define and own the measurement framework for 1:1 communications, including the KPIs, reporting logic, data requirements, and performance views needed to assess full-funnel metrics, campaign ROI, and channel effectiveness. Ensure the team has the right metrics and measurement structure to support data-driven business decisions.
• Insight Leadership & Data-Driven Decision Making: Use reporting and analytics tools such as Looker and Tableau to interpret performance, guide reporting outputs, and help the team turn data into meaningful business insights. Provide leadership on how to read data, diagnose performance, identify opportunities, and translate findings into clear optimization actions ensuring every analysis surfaces a clear “so what.”
• Cross-Channel Performance Optimization: Lead the performance and optimization agenda for 1:1 communications across email, MMS/RCS, outbound calling, push notifications, and other channels. Monitor campaign, portfolio, and channel performance to identify where communications should be scaled, optimized, or paused - grounded in measurement and business value.
• Insight-Based Recommendations: Translate performance insights into clear recommendations on targeting, channel mix, journey design, customer experience, and expected business impact. Partner with Marketing and Channels stakeholders to ensure 1:1 communications are applied effectively across priority business initiatives.
• Team Leadership & Continuous Improvement: Lead direct reports and broader cross-functional team members involved in 1:1 campaign measurement, reporting, and optimization. Build a culture focused on measurement fluency, performance accountability, and the “so what” behind every initiative.