Job Description
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Position Summary:
This position will be a split role (approximately 50/50) supporting the Marketing Partnerships group with both account management and operational needs across partner communication and engagement, employee onboarding and education, internal group organization, and cross department collaboration and integration.
Major Responsibilities:
- Marketing Partnerships
- Assist in the fulfillment of partners' full sponsorship portfolios across NBA, WNBA, NBA G League, NBA 2K League, Basketball Africa League (BAL) and/or USA Basketball (USAB) properties
- Build effective working relationships and strong consensus with key NBA constituencies including: sub-departments within Global Partnerships, Events, Media, Content, Public Relations, Legal, Licensing, Social Impact, Team Marketing & Business Operations, Player Marketing, and Live Programming & Entertainment
- Support the management of day-to-day partner activation processes, including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination and results tracking which will require collaboration across multiple departments
- Develop and leverage strong relationships and build credibility with external partners and their lead agencies
- Serve as day-to-day contact on partnership matters ranging from contractual deliverables to activation strategy
- Manage budgets and expenses for marketing partners including assisting in the annual budget planning process; this includes fluency in our financial reporting and pipeline management system
- Provide partnership expertise in the comprehension of contractual elements and understanding of partners' marketing/business goals, objectives, target audience and competitors
- Execute against partnership goals and success metrics, implement a measurement system and plan for monitoring effectiveness and providing regular reporting
- Support in identification of areas of opportunity and develop upsell proposals for partners throughout the season
- Operations
- Work with Operations team to organize employee education meetings and offsites
- Update new hire onboarding process by working with a team to build materials and coordinate training and development for new members
- Coordinate Marketing Partnership team meetings and work with MP leadership to build agenda
- Responsible for internal document tracking and updating including account team lists, partner lists, etc.
- Create a library of document templates for the Marketing Partnerships team to utilize for various purposes including executive communication, prep materials, etc.
- Support group’s financial tracking and budgeting such as department purchasing cards, budgets for development activities, etc.
- Support cross department collaboration and integration with internal departments within Global Partnerships and Media, Events, Public Relations, Legal, Marketing, Social Impact, Team Marketing & Business Operations, Player Marketing, and all affiliate leagues.
- Coordinate communication with partners including relevant partner press releases and key tentpole communication
- Work closely with Partner Services on all Marketing Partnerships hospitality including the organization of invite lists, seating recommendations, gifting, etc.
Required Education/Professional Experience:
- Bachelor's degree in either Marketing, Communications, Business Administration or Organizational Management preferred or relevant experience
- One (1) year of professional experience in relevant field (marketing, advertising, sponsorship, operations, or brand management)
Required Skills/Knowledge Attributes:
- Strong organizational skills and business writing/written communication skills
- Attention to detail and ability to effectively manage and prioritize multiple projects
- Relationship management skills both internally and externally, adapting to department cultures and leadership styles
- Must be highly motivated, proactive, self-starter with high energy and team spirit
- Ability to forecast issues in projects, troubleshoot, and problem solve with internal constituents
Salary Range:
$75,000 - $85,000
Job Posting Title:
CoordinatorEmployees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.