Product Manager, B2B Expansion and Growth

Adobe Unified Platform | Edinburgh, Scotland (Hybrid: Tuesday–Thursday in-office)

The Opportunity

Within Adobe’s Unified Platform Organization, the B2B Expansion team is hiring a Product Manager to drive product-led growth (PLG) across Adobe’s SMB and Mid-market business. Our team develops workflows, features, and monetization methods that drive Adobe’s expansion. We contribute significantly to the launch and revenue plans of nearly every new Adobe product.

In this role, you will own and drive PLG initiatives that convert free, freemium, and trial users into paying customers. You will scale our B2B business through smart, data-driven, and increasingly AI-enabled product decisions. You will collaborate with cross-functional teams in engineering, development, analytics, and go-to-market to define and ship impactful product experiences.

This role suits a product manager beyond entry-level implementation. It offers chances to take on greater responsibility and advance toward becoming a Senior PM. You’ll have meaningful autonomy, real impact, and strong mentorship throughout.

What You’ll Do

Product Strategy & Roadmap

• Define and own product vision, strategy, and roadmap for PLG growth initiatives within the B2B Expansion team.
• Identify and prioritize opportunities to improve free-to-paid conversion, trial activation, and SMB/Mid-market retention.
• Make and communicate clear, well-reasoned tradeoffs across quality, customer value, and schedule—bringing collaborators and engineering along.

Experimentation & Data

• Develop hypotheses, build and run A/B tests, analyze results, and translate findings into clear product decisions.
• Write rigorous test charters that guide experimentation from setup through readout.
• Work closely with data—pulling insights from dashboards, funnel analyses, and behavioral signals—to prioritize the highest-impact opportunities and measure shipped feature success.

Cross-Functional Execution & Customer Advocacy

• Partner with go-to-market, engineering, build, and analytics teams to launch product features that directly contribute to revenue and new product monetization.
• Be the customer advocate at every step—help the entire product team see what makes the difference between just another feature and genuine customer delight.
• Contribute to the discovery and validation of new product ideas, building arguments for roadmap prioritization.

What We’re Looking For

Experience & Track Record

• 3–5+ years of product management experience, with a demonstrated track record of driving initiatives from conception to launch.
• Proven experience driving PLG: ideally in free, freemium, or trial product models. You understand the mechanics of free-to-paid conversion and have shipped features that moved these metrics.
• Hands-on experience with A/B testing: writing test charters, crafting experiments, running tests, and analyzing results to drive confident product decisions.
• Proven track record advancing sophisticated, cross-functional product initiatives involving engineering, build, business collaborators, and go-to-market partners.

Data & Analytical Orientation

• Strong data orientation: comfortable working directly with data, defining success metrics, and using quantitative insights to guide prioritization and strategy.
• Ability to interpret product and business metrics, draw actionable conclusions from experiments, and communicate findings clearly to collaborators at multiple levels.

AI Proficiency & Work Practices

• Actively uses AI tools to support PM work—including research, drafting requirements, synthesizing insights, and exploring product tradeoffs.
• Evaluates AI outputs with sound judgment: knows how to iterate toward useful results and when to flag uncertainty or advance.
• Has experience building or working with AI-powered features or products, with a strong appetite to keep learning as the space evolves.
• Understands responsible AI use: can articulate where AI augments customer value and where it introduces risk.

Skills & Approach

• Excellent business intuition, sound judgment, and the ability to influence key collaborators without direct authority.
• Curious, problem-solving-focused mind with the ability and appetite to learn quickly in a fast paced environment.
• Strong written and verbal communication skills; comfortable presenting to Sr. Director-level collaborators.
• A bachelor’s degree or equivalent experience is required; an MBA or master’s degree or equivalent experience in a related field is preferred but not required.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.