Brand Manager

Key Responsibilities Include:

Global Brand Strategy & Leadership

• Assist in developing of the global brand vision, positioning, architecture and portfolio strategy for the brand
• Support Global & Local Marketing Manager by leading the development of the annual marketing plans including market diagnosis, consumer understanding, innovation roadmap, market prioritisation and growth strategies 
• Own the articulation and implementation of global brand guidelines within EMEA
• Drive global storytelling and creative direction, ensuring brand consistency and cultural relevance across EMEA 
  
  

Innovation & Portfolio Management

• Oversee product portfolio strategy and long-term category opportunities
• Collaborate closely with Innovation, Production, Insights, Finance, Supply, Winemaking and local Sales & Marketing to shape brand-led innovation and optimisation.
  
  

Insights, Performance & Market Intelligence

• Be the brand expert within the UK through detailed monthly brand, market and competitor reports including brand health tracking, performance tracking, competitive analysis, profitability and ROI from specific activities
• Translate consumer, category and cultural insights into tactics for the brand
  
  

Global-Local Implementation

• Act as a support to UK markets— developing market plans and ensuring adaptation of global strategies into best-in-class UK implementation
• Lead global brand forums, alignment sessions and senior stakeholder presentations.
  
  

Agency & Cross-Functional Leadership

• Support relationships with global & local creative, PR/Influencer, media and design agencies
• Collaborate cross-functionally with Customer Marketing, Brand Marketing, Commercial, Category & Insights, Innovation, Finance and senior leadership teams