Integrated Marketing & Media Program Manager (Community Impact)

Responsibilities

• Lead the design and implementation of integrated marketing and media strategies that align with overall business goals, brand positioning and appropriate target audience
• Develop and lead multi-channel communications campaigns that effectively engage target audiences through digital, print, social media, email, events, and other relevant channels with timely delivery and on budget
• Coordinate with employees and manage relationships with external agencies and community partners to deliver high-quality marketing initiatives
• Utilize analytics tools to monitor, measure, optimize and report on the effectiveness of marketing and media campaigns, performance and engagement
• Conduct market research to inform strategies and identify opportunities for differentiation
• Provide guidance and mentorship to junior team members

Integrated Communications

• Prepare talking points or fact sheets for the NYPA officials representing the Power Authority at the event
• Lead the planning and creation of events/press conferences and provide talking points for NYPA officials as needed
• Proactively create and manage events related to area/project. Work with Marketing, Brand/Enterprise and BU Heads of area/project to finalize event-driven news releases and with NYPA’s graphics team to create visuals for events
• Lead media relations functions including press reports, research, writing, awards submissions, leading events and conferences
• Primary liaison and expert in assigned Area/Project ensuring excellent media coverage
• Assist in creation of integrated communications planning and provide support for Corporate Crisis Management Team (CCMT)

Marketing Specialist

• Develop, refine, optimize and analyze Customer Relationship Management (CRM) workflows, ensuring high-quality data management, segmentation logic, and performance dashboards
• Translate complex and multi-faceted market data into clear external-facing materials including capability briefs, fact sheets, opportunity assessments, and presentations
• Lead the development of high-quality engagement collateral that distills complex energy concepts into accessible narratives and visuals, aligning messaging with organizational goals