Specialist, Global Brand Marketing – Call of Duty Live Services

Job Title:

Specialist, Global Brand Marketing – Call of Duty Live Services

Requisition ID:

R027541

Job Description:

Job Title: Specialist, Global Brand Marketing – Call of Duty Live Services
Reporting To: Manager or Senior Manager, Global Consumer Marketing, Call of
Duty Live Services
Department: Marketing
Location: Santa Monica, CA

Job Description
We are seeking a highly organized, proactive, and detail-oriented Specialist, Global Brand Marketing – Live Services to join our team in Santa Monica, CA. This role offers a unique opportunity to support and help drive global marketing efforts for one of the world’s most recognizable entertainment franchises, Call of Duty.

As a key member of the Global Brand Marketing team, you will support the execution of live-service marketing campaigns across seasonal launches, in-game events, collaborations, content updates, and player engagement initiatives. You will help manage go-to-market campaign asset workflows, coordinate cross-functional marketing efforts, and support high-impact assets and campaigns that connect with players around the world.

This position requires a collaborative, solutions-oriented individual with strong project management skills, a passion for gaming, and an understanding of live-service marketing. The ideal candidate thrives in a fast-paced environment, is eager to take ownership, and is excited to contribute to the ongoing success of Call of Duty’s live-service ecosystem.

This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may change at the company's discretion to meet business needs.

Responsibilities

• Support the execution of live-service marketing plans, ensuring timely delivery of marketing materials across Product, Studio, Social, CRM, PR/Influencer, and platform channels.

• Assist in the planning and execution of seasonal content marketing beats, including partnering with internal creative teams and external agencies to ensure alignment with brand and business objectives.

• Coordinate go-to-market campaign workflows and creative development processes, including scheduling meetings, preparing briefs, tracking feedback, managing approvals, and maintaining campaign timelines.

• Manage seasonal go-to-market calendars, asset trackers, and project management workflows to support alignment across stakeholders and teams.

• Support the creation and sourcing of marketing assets, including coordinating in-game capture requests, approvals, legal reviews, and final asset delivery.

• Assist with project management responsibilities including tracking deadlines, maintaining documentation, and ensuring smooth execution of marketing initiatives.

• Help organize and track marketing asset performance, player sentiment, and campaign insights to identify opportunities for optimization and future learnings.

• Contribute to campaign reporting, recaps, and retrospective processes to help inform future live-service marketing strategies.

• Help ensure consistency across all player-facing marketing touchpoints and maintain alignment with Call of Duty brand standards.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.

• 2–4+ years of experience in brand marketing, consumer marketing, campaign management or related marketing functions. Gaming, entertainment, sports or live services experience preferred.

• Excellent communication and collaboration skills with strong attention to detail.

• Familiarity with social, digital, and player engagement channels

• Experience collaborating with internal stakeholders, external agencies, and cross-functional teams.

• A proactive, team-player mindset with the ability to take initiative and operate effectively in a fast-paced environment.

• Strong organizational and project coordination skills with the ability to manage multiple priorities simultaneously

• Passion for gaming and understanding of player communities

Player Profile – Extra Points

• Experience working on live-service or seasonal content campaigns

• Familiarity with Call of Duty or other AAA live-service titles

• Experience with project management and workflow tools such as Jira, Shotgrid, Wrike, etc.

• Familiarity with campaign analytics, reporting, or performance optimization

• Experience collaborating across global and regional marketing teams

Our World

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Ready to Activate Your Future?

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $55,800.00 - $103,230.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.