Back to jobsEstablish and nurture strategic relationships with key customer stakeholders, positioning Carlsberg Britvic as a trusted category authority. Leverage thought leadership to co-create impactful solutions that enhance category performance and drive measurable improvements in external evaluations, including the Advantage Group Survey
Lead the execution of your customer/channel category roadmap through range reviews and identifying category initiatives to maximise point of purchase outcomes enabling us to maximise range, primary space, secondary location, availability and macro space, in outlet and online
Develop relevant category selling stories and tools and lead the development of customer immersions designed to engage customers and influence them to implement category solutions & strategies
Lead for and manage the delivery of category building initiatives and trials with customers e.g. fixturisation, cross category, category relays
Lead strategic agendas across hot topics such as health and wellness, sustainability, DRS (deposit return scheme) and HFSS (high fat salt sugar legislation) and provide the customer with a category point of view
